Ethics in Marketing and Communications: Towards a Global Perspective

Ethics in Marketing and Communications: Towards a Global Perspective

Author
Dr. Mary M. McKinley (eds.)
Publisher
Palgrave Macmillan UK
Language
English
Edition
1
Year
2012
Page
XI, 130
ISBN
978-1-349-34751-3, 978-0-230-36714-2
File Type
pdf
File Size
647.6 KiB

This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.

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