Marketing Through Turbulent Times

Marketing Through Turbulent Times

Author
Jenny Darroch (auth.)
Publisher
Palgrave Macmillan UK
Language
English
Edition
1
Year
2010
Page
XVI, 176
ISBN
978-1-349-31472-0, 978-0-230-25118-2
File Type
pdf
File Size
1.4 MiB

Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities.

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