Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress
- Author
- Luca Petruzzellis, Russell S. Winer (eds.)
- Publisher
- Springer International Publishing
- Language
- English
- Edition
- 1
- Year
- 2016
- Page
- XXXIII, 987
- ISBN
- 978-3-319-29876-4, 978-3-319-29877-1
- File Type
- pdf
- File Size
- 36.7 MiB
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