Careers in Online Retailing

Through computers, smartphones, and other digital devices, more and more shopping takes place online. As consumers turn to online retail for their shopping needs, companies need workers who can use computer technology efficiently and intelligently. This title explores a number of promising career paths within online retailing, including Web developers, user interaction designers, digital advertising and marketing managers, data analysts, and more. Sidebars highlight successful individuals and companies and discuss their innovations in the field.