- Author
- Hashem Aghazadeh (auth.)
- Publisher
- Palgrave Macmillan US
- Language
- English
- Year
- 2016
- ISBN
- 978-1-349-67788-7,978-1-137-37932-0
- File Type
- File Size
- 3.1 MiB
In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition.
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