- Author
- David F. Giannetto (auth.)
- Publisher
- Palgrave Macmillan US
- Language
- English
- Edition
- 1
- Year
- 2014
- Page
- XVI, 240
- ISBN
- 978-1-349-48895-7,978-1-137-41040-5,52-2014-658-0
- File Type
- File Size
- 2.9 MiB
Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.
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