Innovation in Emerging Markets

Innovation in Emerging Markets

Author
Jerry Haar, Ricardo Ernst (eds.)
Publisher
Palgrave Macmillan UK
Language
English
Year
2016
ISBN
978-1-349-69390-0,978-1-137-48029-3
File Type
pdf
File Size
1.4 MiB

Innovation is sweeping the globe at breakneck speed, and emerging markets are where tremendous growth and opportunity reside. Jerry Haar and Ricardo Ernst delve into the forces and drivers that shape innovation in emerging markets and present case studies, along with a summation of the key features and outlook for innovation over the next decade.

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