Retail Brand Equity and Loyalty: Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing
- Author
- Julia Katharina Weindel (auth.)
- Publisher
- Gabler Verlag
- Language
- English
- Edition
- 1
- Year
- 2016
- Page
- XXII, 195
- ISBN
- 978-3-658-15036-5,978-3-658-15037-2
- File Type
- pdf
- File Size
- 3.4 MiB
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