BUYographics: How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers

BUYographics: How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers

Author
Matt Carmichael (auth.)
Publisher
Palgrave Macmillan US
Language
English
Edition
1
Year
2013
Page
XV, 217
ISBN
978-1-137-27863-0,978-1-137-51027-3
File Type
pdf
File Size
1.8 MiB

Following 11 families in 11 representative countries, this all-encompassing look at the ever-changing American consumer focuses on the top ten trends that are reshaping the consumer landscape and impacting buying behavior. 25,000 first printing.

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