Global Brand Strategy: World-wise Marketing in the Age of Branding
- Author
- Jan-Benedict Steenkamp (auth.)
- Publisher
- Palgrave Macmillan UK
- Language
- English
- Edition
- 1
- Year
- 2017
- Page
- XXIV, 319
- ISBN
- 978-1-349-94993-9, 978-1-349-94994-6
- File Type
- pdf
- File Size
- 9.3 MiB
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