Formative Research in Social Marketing: Innovative Methods to Gain Consumer Insights
- Author
- Krzysztof Kubacki, Sharyn Rundle-Thiele (eds.)
- Publisher
- Springer Singapore
- Language
- English
- Edition
- 1
- Year
- 2017
- Page
- VIII, 290
- ISBN
- 978-981-10-1827-5, 978-981-10-1829-9
- File Type
- pdf
- File Size
- 2.6 MiB
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