Segmentation in Social Marketing: Process, Methods and Application
- Author
- Timo Dietrich, Sharyn Rundle-Thiele, Krzysztof Kubacki (eds.)
- Publisher
- Springer Singapore
- Language
- English
- Edition
- 1
- Year
- 2017
- Page
- VI, 214
- ISBN
- 978-981-10-1833-6, 978-981-10-1835-0
- File Type
- pdf
- File Size
- 2.6 MiB
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