Strategic management

Strategic management

Author
Alex Miller
Publisher
Irwin/McGraw-Hill
Language
English
Edition
3rd ed.
Year
1998
Page
1085
ISBN
0-07-043014-4
File Type
pdf
File Size
111.7 MiB

Miller clearly takes a stand. The text emphasizes developing a competitive advantage for the purpose of achieving superior financial performance. This central focus forms an integrating theme demonstrated from the start by the, "Architecture of Strategy" framework. The nature of strategic management is changing in such a way that all managers, regardless of organizational level or functional specialty, are becoming more involved in helping formulate and implement strategies for the entire business. Every case was selected because it illustrates this concept in practice

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