Key Success Factors for Foreign Direct Investment (FDI) : The Case of FDI in Western Balkan

To define key success factors means to understand the business. In every business, certain issues or activities are key and critical to performance and to creation of competitive advantage. To develop corporate-level strategy an analysis of key success factors is not usually necessary because business-level plans define the success factors. But to summarize success factors is important in order to confirm their importance with the business-level mangers and to prove if circumstances in the business have changed. This book explains step by step which issues one non-for-profit organisation need to take into consideration in order to gain competitive advantage on foreign market. Specific focus will be given to determination of organizational structure. If there is a fit between parent and its business, the parent is likely to create the value. This book assess the fit between one non-for profit organisation (corporate parent) and its business (Western -Balkan). This can help to identify opportunities of parenting, particularly if e.g. business-unit mangers in subsidiary abroad lack the time and skills to become expert in engineering and technical issues, parent company (an expert) can create values by helping the business unit raise technical standards. Analysed is furthermore, all aspects they have impact on choice of business location, because determination of business location and choice of new location supports not only the company's survival, but also its ability to continue to grow.