Basic Marketing: A Global-Managerial Approach

Basic Marketing: A Global-Managerial Approach

Author
E. Jerome McCarthy, William D. Perreault
Publisher
Irwin
Language
English
Edition
11th ed.
Year
1993
Page
816
ISBN
0-256-10509-X, 0-256-12877-4
File Type
pdf
File Size
96.2 MiB

Published by Richard D. Irwin, Inc., US, 1993, written by E. Jerome McCarthy and William D. Perreault, Jr.

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