Basic Marketing: A Global-Managerial Approach
- Author
- E. Jerome McCarthy, William D. Perreault
- Publisher
- Irwin
- Language
- English
- Edition
- 11th ed.
- Year
- 1993
- Page
- 816
- ISBN
- 0-256-10509-X, 0-256-12877-4
- File Type
- pdf
- File Size
- 96.2 MiB
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