- Author
- William M. Pride, O.C. Ferrell
- Publisher
- Houghton Mifflin Company
- Language
- English
- Edition
- 4th ed.
- Year
- 1985
- Page
- 782
- ISBN
- 0-395-35709-8
- File Type
- File Size
- 87.9 MiB
Basic Concepts and Decisions in Marketing
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