All You Need to Know about Commercial Awareness

This book is for anyone who needs to demonstrate commercial awareness or wants to join a large employer – a global law, accountancy or consulting firm, or an investment bank or multinational.This book explains what commercial awareness is and how to demonstrate it. It also looks at how professional service firms make a profit. It shows how they win work, run projects and keep clients happy. It’s required reading for anyone attending an interview who may need to demonstrate a commercial mindset and an interest in business.About Christopher StoakesChris Stoakes writes best-selling books that students recommend. His books make complex subjects easy to understand and are enjoyable to read. Chris was originally a lawyer and then set up and ran businesses on his own and with others. He has been a management consultant, marketing director and financial journalist.