Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress
- Author
- Patricia Rossi (eds.)
- Publisher
- Springer International Publishing
- Language
- English
- Edition
- 1
- Year
- 2017
- Page
- XLIV, 1595
- ISBN
- 978-3-319-47330-7, 978-3-319-47331-4
- File Type
- pdf
- File Size
- 28.4 MiB
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