- Author
- Ben Simpfendorfer (auth.)
- Publisher
- Palgrave Macmillan UK
- Language
- English
- Edition
- 1
- Year
- 2014
- Page
- IX, 229
- ISBN
- 978-1-349-47517-9,978-1-137-37006-8,56-2014-330-9
- File Type
- File Size
- 2.2 MiB
Taking the reader on a tour of the fast changing East, Simpfendorfer urges the business world to respond by planning for the unexpected. Now that the East has secured its role as a powerful player on the world stage, The Rise of the New East provides simple business strategies for dealing with an increasingly complex global environment.
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