Product Description
Product Development Strategy provides a concise theoretical and analytical discussion relating to the theory and practice of strategy, innovation capacity, and entrepreneurial performance. The book discusses an innovative perspective which provides a practical insight into the field of product development strategy.
About the Author
Dr Azhdar Karami is Senior Lecturer in Strategy and Management at the Bangor Business School, Bangor University, UK. Azhdar's research interests include strategy innovation and entrepreneurship. He has published several books and journal articles in a number of leading international academic journals in the fields of strategy and small business management.
Mina Tajvidi is a research assistant at the Bangor University, Bangor Business School, UK. Her research and teaching interests are in the areas of strategic management, entrepreneurship and innovation in SMEs, and her doctoral research is focused on strategic management in small and medium enterprises. Mina has published and presented several papers in international conferences.
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