- Author
- Dheeraj Sinha (auth.)
- Publisher
- Palgrave Macmillan UK
- Language
- English
- Edition
- 1
- Year
- 2015
- Page
- XIV, 184
- ISBN
- 978-1-349-67640-8,978-1-137-36710-5
- File Type
- File Size
- 851.7 KiB
Written by an insider, this book takes a critical look at the myths and contradictions surrounding India as a consumer market, to examine the new opportunities that it offers.
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