Why Marketing to Women Doesn’t Work: Using Market Segmentation to Understand Consumer Needs

Author
Jenny Darroch (auth.)
Publisher
Palgrave Macmillan UK
Language
English
Edition
1
Year
2014
Page
XXII, 231
ISBN
978-1-349-47103-4,978-1-137-35817-2,37-2014-658-8
File Type
pdf
File Size
2.4 MiB

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