Why Marketing to Women Doesn’t Work: Using Market Segmentation to Understand Consumer Needs
- Author
- Jenny Darroch (auth.)
- Publisher
- Palgrave Macmillan UK
- Language
- English
- Edition
- 1
- Year
- 2014
- Page
- XXII, 231
- ISBN
- 978-1-349-47103-4,978-1-137-35817-2,37-2014-658-8
- File Type
- pdf
- File Size
- 2.4 MiB
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