- Author
- Sten Söderman (eds.)
- Publisher
- Palgrave Macmillan UK
- Language
- English
- Edition
- 1
- Year
- 2006
- Page
- XVIII, 288
- ISBN
- 978-1-349-54324-3,978-0-230-62501-3,978-1-4039-9841-5
- File Type
- File Size
- 35.0 MiB
New Asian companies are emerging with global ambitions, as old western brands disappear or are overtaken. In this book, seventeen Euro Asia experts present conceptual and empirical regional research that reflects the emerging multiplicity in Asia and comprehensively shows how the 'old world' must respond, and what will define success and failure.
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