Engaging Customers Using Big Data: How Marketing Analytics are Transforming Business
- Author
- Arvind Sathi (auth.)
- Publisher
- Palgrave Macmillan US
- Language
- English
- Edition
- 1
- Year
- 2014
- Page
- XIV, 215
- ISBN
- 978-1-137-38618-2, 978-1-137-38619-9
- File Type
- pdf
- File Size
- 1.9 MiB
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