Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war Consumer Culture
- Author
- Stefan Schwarzkopf, Rainer Gries (eds.)
- Publisher
- Palgrave Macmillan UK
- Language
- English
- Year
- 2010
- ISBN
- 978-1-349-35955-4, 978-0-230-29394-6
- File Type
- pdf
- File Size
- 1.9 MiB
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