Spreadable Media: Creating Value and Meaning in a Networked Culture

Spreadable Media Maps Fundamental Changes Taking Place In The Contemporary Media Environment, A Space Where Corporations No Longer Tightly Control Media Distribution. This Book Challenges Some Of The Prevailing Frameworks Used To Describe Contemporary Media. Where Web 2.0 Went Wrong -- Reappraising The Residual -- The Value Of Media Engagement -- What Constitutes Meaningful Participation? -- Designing For Spreadability -- Courting Supporters For Independent Media -- Thinking Transnationally. Henry Jenkins, Sam Ford, And Joshua Green. Includes Bibliographical References And Index.