Social Media Analytics Strategy: Using Data to Optimize Business Performance

Social Media Analytics Strategy: Using Data to Optimize Business Performance

Author
Alex Gonçalves (auth.)
Publisher
Apress
Language
English
Edition
1
Year
2017
Page
XVI, 306
ISBN
978-1-4842-3101-2, 978-1-4842-3102-9
File Type
pdf
File Size
4.2 MiB

Shows you how to use analytics to make data-based decisions, grow social channels, and effectively competeTeaches you what data is, where it is found, how it is aggregated, and how it produces value and insightsHelps you navigate the sometimes confusing social media market to find what services truly have value

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