One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work

Product Description

The updated revised edition of the bestselling book about how to turn simple ideas into marketable money-making products.

About the Author

Stephen Key, founder of the coaching business inventRight, has successfully licensed more than 20 simple ideas in fields as diverse as the toy, beverage, athletic, music, and drug industries. Collectively, his creations have sold more than half a billion units and generated billions of dollars of revenue. Along the way, they have enabled him to design the Licensing Lifestyle of his dreams, which includes living in Lake Tahoe and traveling around the world for months at a time with his family, all while managing his business affairs merely with an iPhone. His course has attracted more than ten thousand students around the world whom he teaches to do the same.