Jugaad Time: Ecologies of Everyday Hacking in India

Jugaad Time: Ecologies of Everyday Hacking in India

Author
Amit S. Rai
Publisher
Duke University Press
Language
English
Year
2019
Page
232
ISBN
9781478002543
File Type
pdf
File Size
6.5 MiB

In India, the practice of jugaad —finding workarounds or hacks to solve problems—emerged out of subaltern strategies of negotiating poverty, discrimination, and violence but is now celebrated in management literature as a disruptive innovation. In Jugaad Time Amit S. Rai explores how jugaad operates within contemporary Indian digital media cultures through the use of the mobile phone. Rai shows that despite being co-opted by capitalism to extract free creative labor from the workforce, jugaad is simultaneously a practice of everyday resistance, as workers and communities employ hacks to oppose corporate, caste, and gender power. Locating the tensions surrounding jugaad—as both premodern and postdigital, innovative and oppressive—Rai maps how jugaad can be used to undermine neoliberal capitalist media ecologies and nationalist politics.

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