If You're So Clever Why Aren't You Rich

Winner of the 2015 Small Business Book Awards Community Choice for marketing by Small Business Trends, this book is for anyone interested in brand awareness and discovering the best way to deliver messages to the right people at the right time for maximum impact and response.

From individuals to business owners and managers, this easy to read, practical guide is packed with great advice and time-saving tips, enabling small businesses to deliver top content marketing and copywriting skills in order to boost profit.

You will learn:

1. How to identify your ideal customer
2. How to identify and craft key marketing messages
3. The right way to be remembered and generate a response and
4. How to write for impact, engagement and action...

'How to Get Inside Your Mind and Stay There' gives you the tools to establish, build and benefit your brand in person, print and online.