Do It! Marketing : 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition

Do It! Marketing : 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition

Author
Newman, David
Publisher
AMACOM
Language
English
Year
2013
Page
289
ISBN
9780814432860,0814432867
File Type
epub
File Size
607.3 KiB

As a small-business owner or solopreneur, you wear many hats--perhaps the most important of which is marketer.
But these days, with so many new ways to reach customers and clients -- and only so much time in the day -- it's hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO?
Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed.
Do It! Marketing is a quick read and an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."

Packed with do-this-now ideas to attract, engage, and win more customers and clients, this no-nonsense book reveals how to: Avoid blah, blah, blah marketing Use magnetic marketing strategies that pull (not push) qualified prospects into your world Get noticed using the power of 3PR Position yourself as the go-to expert in your field Become the obvious choice by building your Thought Leadership Platform Do social media right Zero in on your customers' pain/gain factors Learn to speak prospect language about prospect problems Generate a steady stream of referrals Identify and focus on high-payoff marketing activities Gain clarity, confidence and control so you sell more - more easily and more often Cultivate and leverage enthusiastic advocates And more Energetic, inspiring, and filled with concrete strategies, tactics, templates, and tools, Do It! Marketing shows you how to stop "marketing by accident" and start outsmarting, out-positioning, and out-executing the competition.

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