Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks
- Author
- Tim Calkins (auth.)
- Publisher
- Palgrave Macmillan US
- Language
- English
- Year
- 2012
- ISBN
- 978-0-230-34034-3, 978-1-137-51186-7
- File Type
- pdf
- File Size
- 1.4 MiB
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