Baidu SEO : challenges and intricacies of marketing in China

Baidu SEO : challenges and intricacies of marketing in China

Author
Duong, Véronique
Publisher
ISTE
Language
English
Year
2017
ISBN
9781119368724,1119368723,9781119368748,111936874X,9781119368755,1119368758,978-1-78630-111-6
File Type
pdf
File Size
7.7 MiB

Seo Practices For Baidu And Other Chinese Search Engines Are Little Known In The Western World. However, In Order For A Company To Promote Itself Successfully In The Middle Kingdom, It Is Absolutely Necessary To Go Online In China. Chinese Seo Is Not Only About Working On The On-site And Off-site Aspects Of A Site, There Are Also Many Administrative Tasks To Take Into Account: The Creation Of A Site In China Can Pose Governmental Problems (obtaining A Chinese Mobile Line, Applying For An Icp License, Proving That The Company Is Well Established In China, Etc.) In Order For Readers To Understand How Seo And Web-marketing Works In China, Tips, Advice And Case Studies Are Presented Throughout This Book.

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