No logo : 颠覆品牌全球统治 /No logo : dian fu pin pai quan qiu tong zhi

No logo : 颠覆品牌全球统治 /No logo : dian fu pin pai quan qiu tong zhi

Author
Klein, Naomi
Publisher
Guangxi shi fan da xue chu ban she
Language
Chinese
Edition
Di 1 ban.
Year
2009
Page
490
ISBN
9787563383887,7563383883
File Type
pdf
File Size
36.3 MiB

本书分为四个部分:别无空间、别无选择、别无工作、拒绝品牌。前三部分揭露品牌导向的企业活动所产生的负面影响,最后一部分则讨论人们借以抵抗品牌的诸种方式.

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