Advertising Media Planning: A Brand Management Approach
- Author
- Larry D. Kelley, Donald W. Jugenheimer, Kim Bartel Sheehan
- Publisher
- Routledge
- Language
- English
- Edition
- 4
- Year
- 2015
- Page
- 360
- ISBN
- 0765640899,9780765640895
- File Type
- pdf
- File Size
- 1.8 MiB
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