- Author
- Kenneth C. Laudon, Carol Guercio Traver
- Publisher
- Pearson
- Language
- English
- Edition
- 10th, global
- Year
- 2014
- Page
- 1621
- ISBN
- 1292009098,9781292009094
- File Type
- File Size
- 472.3 MiB
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.
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