The Crucial Role of Domain Knowledge in Evaluating Early-Stage New Product Ideas

Author
Florian Denker (auth.)
Publisher
Gabler Verlag
Language
English
Edition
1
Year
2018
Page
XXI, 249
ISBN
978-3-658-19783-4, 978-3-658-19784-1
File Type
pdf
File Size
13.1 MiB

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