Brand Gender: Increasing Brand Equity through Brand Personality
- Author
- Theo Lieven (auth.)
- Publisher
- Palgrave Macmillan
- Language
- English
- Edition
- 1
- Year
- 2018
- Page
- XX, 265
- ISBN
- 978-3-319-60218-9, 978-3-319-60219-6
- File Type
- pdf
- File Size
- 6.9 MiB
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