Business-to-Business Marketing Communications: Value and Efficiency Considerations in Recessionary Times
- Author
- Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos (auth.)
- Publisher
- Springer International Publishing
- Language
- English
- Year
- 2017
- ISBN
- 978-3-319-58782-0, 978-3-319-58783-7
- File Type
- pdf
- File Size
- 2.0 MiB
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