Ben-Hur: The Original Blockbuster

Ben-hur Was The First Literary Blockbuster To Generate Multiple And Hugely Profitable Adaptations, Highlighted By The 1959 Film That Won A Record-setting 11 Oscars. General Lew Wallace's Book Was Spun Off Into Dozens Of Popular Publications And Media Productions, Becoming A Veritable Commercial Brand Name That Earned Tens Of Millions Of Dollars. Ben-hur: The Original Blockbuster Surveys The Ben-hur Phenomenon's Unprecedented Range And Extraordinary Endurance: Various Editions, Spin-off Publications, Stage Productions, Movies, Comic Books, Radio Plays, And Retail Products Were Successfully Marketed And Sold From The 1880s And Throughout The Twentieth Century. Today Ben-hur Live Is Touring Europe And Asia, With A Third Mgm Film In Production In Italy.jon Solomon's New Book Offers An Exciting And Detailed Study Of The Ben-hur Brand, Tracking Its Spectacular Journey From Wallace's Original Novel Through To Twenty-first Century Adaptations, And Encompassing A Wealth Of Previously Unexplored Material Along The Way