Capitalizing on the Curse: The Business of Menstruation

Capitalizing on the Curse: The Business of Menstruation

Author
Elizabeth Arveda Kissling
Publisher
Lynne Rienner Publishers
Language
English
Year
2006
Page
155
ISBN
9781588269225
File Type
pdf
File Size
1.3 MiB

The commercialization of menstruation, Kissling acknowledges, has in many ways been positive: women embrace readily available, reasonably priced, and easy-to-use products with good reason. But it has also been one of the worst things to happen to women. Documenting how industry advertising portrays women as "the weaker sex," Kissling explores the profound gender bias inherent in—and reinforced by—the business of menstruation.

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