Brain Apps: Hacking Neuroscience To Get There

Product Description For years, most of us believed that remarkably talented people were born different, and that exceptional performance lay beyond our grasp. Now, groundbreaking neuroscience studies are revolutionizing our understanding of “genius” and how it works. Brain Apps is the first book to consolidate that research into a unifying theory for radically boosting your achievement. Robert G. Best combines years of study with one-on-one interviews featuring renowned scientists like Karl Anders Ericsson, B.J. Fogg, and Arne Dietrich, as well as world-class experts across a wide range of fields.  The result is a deep dive into seven key lessons needed to maximize the brain’s true potential: growth mindset, goal strategy, willpower, deliberate practice, habit formation, creativity, and flow. Learn what a world-class chess player, a legendary musician, and a record-setting diver have in common. Discover concrete steps anyone can take to create useful automatic habits, or “brain apps.” Gain real-world insights for better attitudes, better habits, and better performance—and in the process, unlock a few secrets of your own brain. About the Author Robert G. Best is Senior Cognitive Strategy Advisor for the Elkay Corporation. Robb's life experience is truly an American gumbo: railroad worker, land surveyor, musician, woodworker, public school teacher, award-winning salesperson, designer, and consultant. Robb also ran a nationally-recognized company. His fascination with cognitive science led to the development of a selling and marketing system based on cutting-edge brain research. Robb frequently appears throughout the United States and abroad as a keynote speaker. His workshops and seminars are booked out a year in advance and his science blog, Mindframewithrobb, is regularly read in 14 countries.