Infonomics: How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage

Infonomics: How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage

Author
Douglas B. Laney
Publisher
Routledge
Language
English
Edition
1
Year
2017
Page
344
ISBN
1138090387,9781138090385
File Type
azw3
File Size
3.0 MiB

The discipline of infonomics takes you beyond thinking and talking about information as an asset to actually valuing and treating it as one. One of CIO Magazine's top five "must read" books of the year, Infonomics provides the foundation and methods for quantifying information asset value and tactics for using information as your competitive edge to drive growth.

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