Marketing Communications in the Pharmaceutical Industry

Author: Peter Holden
Publisher: CRC Press
Language: English
Year: 2016
Page: 714
ISBN: 978-1-870905-38-1,1870905385,9781315343976,1315343975
File Type: pdf
File Size: 8.4 MiB

This book examines the principal elements in the marketing communications process. It is helpful for all those involved in marketing communications in pharmaceutical Industry.

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