- Author
- Al Ries, Laura Ries
- Publisher
- Profile Books
- Language
- English
- Year
- 1998
- ISBN
- 9781861976055,0060007737
- File Type
- epub
- File Size
- 363.5 KiB
Here is a definitive text on branding, from the renowned marketing guru and bestselling author of "Positioning" and "The 22 Immutable Laws of Marketing". 30-50 illustrations. National ads/media.
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