"错误" 的行为: 行为经济学关于世界的思考, 从个人到商业和社会 /"Cuo wu" de xing wei: xing wei jing ji xue guan yu shi jie de si kao, cong ge ren dao shang ye he she hui

HardCover. Pub Date: 2016-03-01 Pages: 412 Language: Chinese Publisher: CITIC Publishing Group is ready to change your view of economics yet? Throughout Richard Taylor's career. we find that his research has always been around to carry out a radical point of view: the main economic activity of the people. that have predictable behavior and fallible individuals. In the wrong behavior. a book. Taylor told his superior economics from the ivory tower back to the reality of the difficult journey. in which the story fascinating. and there is no lack of humor. completely changed the way we Economics. as well as on their own view of the world as a whole. Traditional economics assumption that rational economic man is the main economic activity. Research beginning. Tyler realized mankind and Star Trek Spock did not understand the emotional rational people completely different. Whether...