Tourism and leisure behaviour in an ageing world

Tourism and Leisure Behaviour in an Ageing World, based on Ian Patterson's previously published Growing Older, provides an overview of the latest research concerning tourist behavior and leisure needs of baby boomers, seniors, and older adults. With an increasingly ageing population, industry interest has intensified and there has been a corresponding explosion in related research activity.

This new edition: provides an understanding of the older tourism and leisure market, discussing how to effectively provide for this expanding group; discusses growing areas such as independent travel, the leisure experience, cultural and heritage tourism, cruises, and health and wellness tourism; and supplies case studies of tourism and leisure organizations successfully catering to the needs of the older market.