Artificial Intelligence Marketing and Predicting Consumer Choice: An Overview of Tools and Techniques

Artificial Intelligence Marketing and Predicting Consumer Choice: An Overview of Tools and Techniques

Author
Dr Steven Struhl
Publisher
Kogan Page
Language
English
Edition
1
Year
2017
Page
272
ISBN
0749479558,9780749479558
File Type
epub
File Size
8.5 MiB

The ability to predict consumer choice is a fundamental aspect to success for any business. In the context of artificial intelligence marketing, there are a wide array of predictive analytic techniques available to achieve this purpose, each with its own unique advantages and disadvantages. Artificial Intelligence Marketing and Predicting Consumer Choiceserves to integrate these widely disparate approaches, and show the strengths, weaknesses, and best applications of each. It provides a bridge between the person who must apply or learn these problem-solving methods and the community of experts who do the actual analysis. It is also a practical and accessible guide to the many remarkable advances that have been recently made in this fascinating field.

Online resources: bonus chapters on AI, ensembles and neural nets, and finishing experiments, plus single and multiple product simulators.

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