Services Marketing: Integrating Customer Focus Across the Firm
- Author
- Valarie A. ZeithamlDwayne D. GremlerMary Jo Bitner
- Publisher
- McGraw-Hill Education
- Language
- English
- Edition
- Hardcover
- Year
- 2017
- Page
- 544
- ISBN
- 0078112109,9780078112102
- File Type
- pdf
- File Size
- 22.1 MiB
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