Social Marketing Digital Book Set

Social Marketing Digital Book Set

Author
Jeff KorhanScott StrattenDan ZarrellaGail F. GoodmanScott StrattenDan Zarrella
Publisher
John Wiley & Sons, Incorporated
Language
English
Edition
1
Year
2014
Page
655
ISBN
9781118840054
File Type
epub
File Size
14.3 MiB

A set of four e-books on engaging social media, marketing strategies and more

This is a four-publication set called Social Marketing. The collection includes: UnMarketing, the Science of Marketing, Built-in Social, and Engagement Marketing. UnMarketing takes a fresh look at topics such as immediacy and relevancy, teleseminars, Twitter and networking events. Built-in Social explores how to transform trust into new business and essential content marketing strategies. The Science of Marketing takes you from e-books to blogging.

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